Since its inception in 1989, G-Star's philosophy has always been 'Just the Product'. By mixing solid craftsmanship with modern trends, G-Star has played a major role in the evolution of jeans from workwear to fashionable everyday wear. In recent years, the brand has been at the forefront of achieving long-term sustainability from an environmental point of view. We have jeans for everyone and lots of other nice clothes. Our stars help you find the perfect look. Welcome!